People’s circulation in an IKEA store_Vishwa Undaviya


IKEA store being like a maze as reviewed by many, generates curiosity about people’s circulation in the store and how they are driven to certain items or corner. What is actually going on inside the mind of the customer? It all depends on the arrangement of the furniture and type of furniture people are attracted to the most. One can clearly define the circulation from the density of the lines shown in the map.




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This website is a compilation of work done by students of INDUS University, Ahmedabad. The course was a two week long module where they engaged with mapping and unfloding the many layers of small public spaces in Ahmedabad city. This course was taught by Mansi Shah

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