Havmor ice cream established in 1944 is most loved ice cream brand of western India. It has 30,000 + outlets across Gujarat, Maharashtra, Rajasthan, Madhya Pradesh, Punjab, Goa, Delhi and Telangana. Taste,Innovation & Quality are fundamental to Havmor with most extensive range of over 160 ice creams. The Company produces 200,000 litres of ice cream per day. This map shows the network of the ice cream from raw materials to customers. As we can see in the map different colors of strings represents different raw materials used for ice cream coming from different parts of India while some of them are being imported from Milan and Mexico. This raw materials comes to specific dealers in Ahmedabad, from them to the main factory situated in Naroda, GIDC, Ahmedabad. Company Produces the ice cream and it is then distributed from factory to specific distributor in the city ( In Ahmedabad one of the distributor is in Sarkhej and another one is near Commerce six roads.). This distributors have specific areas in the city provided to them, they supply the ice cream to the dealers in that areas. From this dealers customer buys the ice cream.